12.10.08
Did you see us at LifeScience Alley?
12.09.08
LaBreche at LifeScience Alley Expo at Booth 225 - Come visit us.
12.08.08
Twin Cities Daily Planet: Minneapolitans spend $180K to convince themselves-and their neighbors-to drink tap water
An Article from the
Twin Cities Daily Planet details the city’s plan to market its overabundant supply of tap water features comments from LaBreche marketing communications manager and tap water project lead Sara Cziok.
11.25.08
Brand Central Station Blog - Dress for Success with the Press
In his
most recent post, Mike Bawden summarized Tami Kou's tips on how to dress for TV that were recently published on PRNews's Web site.
11.24.08
PRNews - I’m Going on TV; What Do I Wear?
Tami Kou, lead media trainer at LaBreche, recently contributed to PRNews's annual Media Training Guide, published this December. This week, PRNews previewed Tami's tips on how to dress for TV on their
Web site.
11.24.08
PRWeek - LaBreche Names Huff principal
PRWeek's In Brief Blog announces that Bob Huff has joined LaBreche as principal. In his new role, Huff will lead the agency’s branding communication services, internal staff development and training, and engage clients in strategy.
11.20.08
Being part of the PROI network - Beth LaBreche Video Testimonial
11.10.08
Downtown Journal: City Council Actions - For $180,000, love our water
An article in the Downtown Journal details the Minneapolis city council’s decision to hire LaBreche to market the city’s tap water to nearby well-using communities, as well as Minneapolis’ own residents.
11.07.08
Minneapolis/St. Paul Business Journal Advisory Panel: Stephani Simon helps Securus Wealth Management sort out its growth strategy
Stephani Simon, principal with LaBreche, recently participated in the Minneapolis/St. Paul Business Journal's advisory panel event, helping Securus answer questions regarding strategic partnerships, plans for growth and marketing practices.
10.30.08
LaBreche to help redesign Brooklyn Park's Web site
An article from the
Brooklyn Park Sun Post
detailed LaBreche's work to redesign the city's Web site. This news brief featured commentary from Bob Huff and Tami Kou, specifically discussing results from LaBreche's recent survey of Brooklyn Park residents that pointed to a need for an updated site. Brooklyn Park has budgeted $100,000 next year for Web site redesign.
10.29.08
Fox 29 Coverage of Minneapolis Tap Marketing Efforts
10.28.08
Minneapolis sold $20M in water last year, taps LaBreche to increase that amount
LaBreche is charged with increasing the profit Minneapolis generated in 2007 from water sales to Minneapolis-St. Paul International Airport and seven suburban cities, reports
Finance and Commerce. City officials in July authorized spending up to $180,000 to expand sales of Minneapolis tap water.
10.10.08
It's Annual Report Season - Best Practices
Whether your company’s an annual report veteran or being positioned to go public, it’s always good to review a list of
best practices for success.
10.02.08
The New York Times: Life's Work - Talking Politics in the Workplace
LaBreche is featured in the
New York Times Life's Work column. Before Barack Obama named Joe Biden his running mate, LaBreche CFO, Jacob Trippel, wagered a bet with three junior employees. Trippel argued Hilary Clinton would win the bid. When he lost, Jacob not only had to buy lunch, he sparked political debate throughout the office.
Thanks again for the Chipotle, Jake!
Video reenactment
09.26.08
Minneapolis/St. Paul Business Journal - LaBreche adds design services
To jump start its new design team, Minneapolis-based LaBreche hired Alicia Sauer, Andrew Lund and Fran Lu as directors.
09.17.08
Minnesota PR Blog - LaBreche to offer clients complete strategic communications services
Minneapolis-based communications company LaBreche has integrated design capabilities into its business model. The company now offers a total portfolio of communications services, including marketing and communications strategy, public relations, design and interactive capabilities.
To jump start the company's new design team, Alicia Sauer, Andrew Lund and Fran Lu have joined the firm as directors.
Please read the full announcement on
Minnesota PR Blog
09.10.08
Twin Cities Business - LaBreche has added design capabilities
Minneapolis-based communications company LaBreche has added design capabilities to its portfolio of services and hired Alicia Sauer, Andrew Lund and Fran Lu as directors. Sauer served as an art director at Best Buy Corporation; Lund has worked with Medtronic and Prufential; and Lu served as senior designer at Spyglass Creative.
09.08.08
PRWeek - LaBreche adds creative services
PRWeek's In Brief Blog announces that LaBreche has added design and interactive capabilities to augment the company's communication, PR and marketing services.
08.06.08
Corporate Governance Webinar Audio and Slides Available
Download the Webinar Materials from the Fullbright Forum by clicking on the links below:
PowerPoint® Slides
and
[ + ]
07.29.08
Beth LaBreche to Speak at Fulbright Forum
Beth will be participating in Fulbright & Jaworski’s monthly Web seminar series as part of a panel with two Fulbright attorneys discussing corporate governance.
Click here for event details
07.11.08
Laura Boyd, president of LaBreche, featured as a Woman to Watch in Minneapolis St. Paul Business Journal
Minneapolis St. Paul Business Journal included Laura Boyd, LaBreche president, in the Women in Business issue as a Woman to Watch in 2008. Since joining the company two years ago, Laura has taken on the role of president, achieved revenue growth of 56 percent in a 12-month time frame and is responsible for bringing in $2 million of new business for the company. Laura�s impressive education, professional experience and personal achievements make her an ideal leader at LaBreche.
PDF Download
07.08.08
LaBreche Launches Health and Wellness Practice
LaBreche, a Minneapolis-based reputation management firm that provides marketing communications and public relations services, today announced that it has launched a health and wellness practice dedicated to serving the communications needs of medical device, biotechnology and health care organizations.
"We wanted to introduce an offering during this perfect storm in the health and wellness industry," said Beth LaBreche, CEO. "Medical device, biotechnology and health care organizations need top talent to help them meet their aggressive...
[ + ]LaBreche, a Minneapolis-based reputation management firm that provides marketing communications and public relations services, today announced that it has launched a health and wellness practice dedicated to serving the communications needs of medical device, biotechnology and health care organizations.
"We wanted to introduce an offering during this perfect storm in the health and wellness industry," said Beth LaBreche, CEO. "Medical device, biotechnology and health care organizations need top talent to help them meet their aggressive growth goals. But competition for talent is fierce. Thus they are tapping into agencies to help fill the void and realize their business potential through sound market development strategy and communications programs."
LaBreche adds that Minnesota and Wisconsin, where the agency has offices, represent an epicenter for early to late-stage medical device companies. More than 927 medical device companies in 16 diverse market segments are headquartered in the two states. Minneapolis, specifically, is the city with the largest concentration per capita of medical device companies worldwide, and is home to such industry icons such as Medtronic, St. Jude Medical, Boston Scientific and 3M.
Carrie Nelson will lead the firm's health and wellness practice. Nelson brings 16 years of experience in consumer and business-to-business health care marketing with companies such as Medtronic, American Medical Systems and United HealthCare. Nelson notes that medical device marketing demands a different approach, skill set and experience than other sectors. "Marketers must understand the regulatory, product development, sales and marketing processes that launch and sustain products. They must also understand and apply AdvaMed best practices," she said.
Most recently, Nelson served as the public marketing manager for the National Marrow Donor Program. Her innovative work in direct-to-consumer medical device marketing has earned several top industry awards including an International Association of Business Communicators (IABC) Gold Quill Award and two Medical Marketing and Media (MM&M) awards. Nelson earned her journalism degree from the University of St. Thomas.
"Health and wellness is a dynamic, complex sector," said LaBreche. "Carrie Nelson is a highly experienced marketer with a strong track record of creating original, results-oriented marketing strategies that are fueled by an intimate understanding of the market. She will lead a strong team dedicated to innovative strategy and personalized service that will be a valuable asset to our clients."
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07.01.08
A Contractor's Blueprint to Corporate Social Responsibility
Marketing budgets in construction companies these adyas are diverse. They may include advertising, public relations, direct mail, customer events, newsletters, and more. There is also generally a dollar amount set aside to give back to the community. Unfortunately, this may not be enough.
PDF Download
06.15.08
Beth LaBreche - St. Paul Pioneer Press Executive Read
Beth discusses the book "Built to Serve" by Dan Sanders.
PDF Download
06.05.08
Health & Wellness Coverage on MNPR Blog
LaBreche, announced yesterday that it has launched a health and wellness practice dedicated to serving the communications needs of medical device, biotechnology and health care organizations.
Web Link
06.01.08
Letters - Not Enough to Spread the Word - Get Involved!
Beth LaBreche encourages marketing and communications professionals to become involved in their community non-profits.
PDF Download
06.01.08
Marketing and PR Firm Launches Practice for Medical Device Makers
Twin Cities Business Online announces LaBreche's new health and wellness practice.
PDF Download
05.09.08
Salon Owner Going Hollywood
Beth LaBreche comments on how reality television is a good way for people to access the national media scene.
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05.02.08
Beth LaBreche - Comments on BBB Distributing Directory to Metro-area Homeowners Online
Beth LaBreche comments on how the directory will build the BBB's brand.
PDF Download
05.01.08
In a Crisis, a Sound Communications Plan is Essential
Beth LaBreche co-writes an article with Thomas Gump discussing why it's critical to have an action plan should a crisis arise.
PDF Download
04.06.08
Maryna Polyakova Featured in the
Maryna explains her role as an Assistant Account Executive at LaBreche.
PDF Download
03.31.08
Jacob Trippel Comment on 3G iPhone in TechNewsWorld
Jacob Trippel comments on the new phone's speed, reliability and increased security.
PDF Download
03.01.08
Trade Show Smarts: How to Make the Most of Your Time at the Booth
Stephani Simon comments in an article about tradeshow media relations.
PDF Download
03.01.08
Executive Report - Health - No One is Immune; Health Care's Impact on Business
Beth LaBreche comments on challenging decisions management is faced with regarding health insurance.
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02.15.08
LaBreche Health & Wellness Division to Target New Clients
LaBreche is launching a health and wellness division, seeking a foothold in a segment generally considered recession-resistant.
PDF Download
01.01.08
How to Manage Your Company's Reputation - Upsize Magazine
Beth LaBreche provides a quick insight into Brand Management and your company's reputation. Download PDF.
