Beth LaBreche
Beth is founder and CEO of LaBreche.
Beth is a seasoned communications strategist whose work has earned industry awards and brought transformational thinking into companies. Beth and the teams she leads have provided breakthrough campaigns for clients, most headquartered in the Upper Midwest with national and international business opportunities and challenges.
Beth is the visionary leader of LaBreche, setting and driving strategy and growth across the firm's three core service offerings and deep into five industry niches. She is the primary external representative of the agency, keeping her finger on the pulse of regional business issues and emerging communications trends and tools to predict and address client needs. She specializes in the areas of strategy, creative campaign development, corporate social responsibility and crisis communications.
She has been recognized as one of the Most Influential Women in Business and a Forty Under 40 award winner by The Business Journal, and an Emerging Business Owner of the Year from the National Association of Women Business Owners. She is an Alumnus of Notable Achievement at the University of Minnesota College of Liberal Arts and one of the inaugural 25 Wise Women of the Twin Cities within the Deloitte 100 Wise Women program. Under Beth's leadership, LaBreche has earned the U.S. Chamber of Commerce Blue Chip Enterprise Initiative Award and the Minneapolis Regional Chamber of Commerce Quality of Life Award.
Beth's board service includes work for the Minneapolis Regional Chamber of Commerce, Minnesota Women's Economic Roundtable, Big Brothers Big Sisters, James Sewell Ballet, International Association of Business Communicators and the University of Minnesota School of Journalism Alumni Society.
What do you like about working at LaBreche?
The satisfaction that comes from a client telling us our work has been transformational to their organization.
Describe the culture of LaBreche: what makes it unique?
Our culture is built on accountability. We look for people who have a built-in personal commitment to excellence and embody the discipline, consistency and integrity needed to always do their best thinking and work. We commit accountability to our teams, offering much and learning much from each other. This accountability translates to performance that is makes a measureable impact on a clients' businesses. We're not for everyone - only those confident enough to be collaborative yet with their work exposed and evident.
What are your strengths?
Creative problem solving for my clients. I think like a business consultant then act like a communications specialist.
How would you describe your leadership style in 3 words?
Performance-focused, coach-like, fair